Magento 2 Performance Optimization Best Practices

What does the e-Store, generally, strives for?

Loading of the web page in less time!!

The comprehensive research by Google has revealed that a hundred milliseconds of delay decreases the conversion rate to a great extent. 

Several studies have revealed that if the website page loading time exceeds 3 seconds then, there are higher chances of web page abandonment. More bounce rates let the search engines know that the visitors are not considering your website useful. 

And, this does not let the visitors return to the website that has performance issues.  That is why performance is important for the eCommerce projects and hence, smart analysis is required.

The research says that 1 to 3 seconds of load time enhances the probability of bounce rate by 32%.

  • 32% of bounce rate occurs because of the 1 to 3 sec load time.
  • 90% of bounce rate occurs because of the 1 to 5 sec load time.
  • 106% of the bounce rate occurs because of the 1 to 6 sec load time.
  • 123% of the bounce rate occurs because of the 1 to 10 sec load time.

Optimizing the speed of your website on Magento is a very important development factor. There are several reasons for this, and the most important of them is that speed allows your customers to get the best experience when shopping in the online store.

It was built to serve thousands of users at once. But without proper optimization, you can end up with a website that is a pain to use.

Why is a slow Magento store bad?

Well, you can say it’s because users hate to waste their time. Their frustration leads to fewer sales and bad experiences. 

The aim of this article is to give you the best practices of Magento 2 performance optimization.

Why is Magento 2 Optimization so Important?

Page loading speed is one of the key factors that kill site conversion. Studies show that more than half of the consumers leave the website that loads in more than 3 seconds.” Above this range, page exit speed increases exponentially. 

Magento is one of the most reliable e-commerce platforms. Today it has many advantages, but a heavier structure can introduce some problems with site performance. To minimize the risks of a slow loading site, you need to optimize your Magento site on a regular basis. And first of all, to perform the initially necessary set of actions.

Top 3 Tools to Test the Magento 2 Performance

Though, the market has a plethora of tools available for monitoring Magento 2 website performance. But, some cannot work adequately. Considering that, below we have mentioned the five best tools that help you to test the website performance adequately.

Find out below:

WebPage Test

It is the other solutions that assist you in carrying out the free speed test from several locations within the globe at the real customer connection speed and at real browsers. The advantages allow you to upgrade the web page on the basis of rulesets and offer suggestions on enhancing the website performance, outlining the websites’ elements, generating statistics of the webpages, etc.


The objective of this tool is to check the website performance and give adequate recommendations for the enhancements. GTMetrix incorporates the Yahoo YSlow and Google page speed test. It offers extra additional features, for instance; for comparing and storing performance reports, monitoring websites on different devices, locations, and browsers.


This offers comprehensive reports on the performance and offers the ways on its improvements, acknowledging the improvement, security, accessibility, cache, SEO and several requests, etc. The dare boost features do not need specific setups and outstanding configurations. You can test the website on different devices, browsers, and locations.

Get the expected result from our magento 2 performance optimization services

Universal Magento 2 Acceleration Tips

1. Hosting for the website 

Web Hosting 

For assuring the fast loading speed of Magento 2 speed, you need to consider the best, and reliable hosting. Hence, choose a hosting that can handle the traffic load and the system itself. If you reach the limit of server performance (CPU utilization is 100%), you need to change the server. 

Add the power of both the processor and the RAM. Use a hosting that is geographically close to your target audience. We advise you to host the Magento 2 eCommerce store on the cloud provider, such as Cloudways, which is known for having an outstanding Magento cloud hosting experience. 

2. Checking Website Indexing

This is the main Magento search engine optimization task you must do. If your website is not indexed, it will not even appear in search engines. But what does indexing mean? 

Simply put, this is a search engine procedure that crawls the content of a page for its further ranking. Modifying the Robots.txt file enables indexing.

  • Log in to Magento Admin and get access to the Content-> then select Design -> Configuration
  • Change the Global template
  • Look at the drop-down list “Default Robots” and select ” Index”, 
  • “Follow”. To remove some specific categories of websites or web pages from indexing, enter the disallow command.

Everything should work properly, but to double-check, let’s open the source code of the main page. As for Google Chrome, in particular, press the CTRL + the U.

3. Optimize Images

Image Optimization

You might think: “Wow! What do the images have to do with SEO? ” Indeed, search engines cannot interpret images at this time. However, the implementation of some principles may lead to increased traffic to your website.

First, pay attention to the alt tags. What are the requirements for their SEO optimization? 

Let’s consider it. Alt tags should:

  • reflect the content of the image;
  • be concise;
  • Keywords should be applied accordingly. Do not fill alt tags with keywords only, because this adversely affects user experience. Also, your site may be blocked by search engines.

Besides, the image should have a readable file name, for example, Apple-iPhone-7-32gb-black.png instead of IMG12345.png.

To add alternate text to Magento, go to Product -> Basic Settings -> Images and Videos -> Alternate Text.

Also, be sure to change the alternate logo text from the default to the name of your website. Judging by our experience, website owners are often mistaken. Do not let the website optimization get worse due to inattention or ignorance of this little fact! 

Another valuable step is image compression, which optimizes the performance of Magento 2. This improves page loading speed, which is important not only for SEO but also for users. One way to compress images is to compress the image in your program image editor or through the online search. If you have already uploaded the image to Magento 2, then specialized extensions can do this.

It should be noted that image compression is only one of the steps to increase page loading speed.   Developers configure the cache and make changes to production mode. They control server settings and page loading speed. If you want to significantly improve or update your website, you can contact the best Magento development company  for a free consultation.

4. Deal with Requests

Next on our list of optimization tips for Magento 2 is optimizing URLs containing query strings. When a web address contains a question mark and some parameters after it, it is often a query string. 

For example:

https: // category = 1 & page = 10

Query strings have their own application, such as tracking click information. It includes the page number in the directory, applied product filters, and their values, etc. However, the query strings generate multiple URLs that link to a similar page. In addition, query strings make URLs more cluttered. Both of these factors create problems for SEO.

To deal with this problem, it’s easier and more convenient to use external plugins. The developers these days, prefer extensions from the best SEO tools, for their high-quality code and powerful functionality. In addition to working with query strings, these tools solve more than 90% of the tasks of Magento search engine optimization specialists. 

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5. Upgrade the Magento Version

Upgrade the Magento Version

It is known to all that Magento updates itself on a regular basis and sustains its focus on optimization and security. So, the essential and basic trick for Magento 2 performance optimization is to update its version to the recent one.

Hence, if you are working on Magento 1 then, it is advised to move from Magento 1 to Magento 2. It lets you experience the more reliable, better, faster, and secure eCommerce solution with better performance optimization.

6. Check all Third-Party Extensions

Check all Third-Party Extensions

Before you begin optimizing the speed of your Magento 2 website, you should check all third-party extensions that have been installed on your website.

Several Magento 2 extensions are available for free, and some are paid. Some Magento 2 extensions cannot be designed for optimization, and when installed, they can slow down your site. 

It is important to check the speed of the Magento 2 website when you install a third-party extension. It might be a good idea to disable the extension and check the speed. If you think that the website is faster after it is disabled, you can contact the host of the extension and discuss the problem. You can ask suppliers to replace it or fix the problem.

7. Leverage Magento Flat Catalogs

Generally, the store data gets saved in the Excel-like Magento database. And, when the limit exceeds, the extra data spill out, and therefore, the speed of the online store slows down consequently.

You can also decrease the influence of the excelled data by allowing the Flat Catalog Product and Magento Flat Catalog category. Thereafter, an improvement can be noticed in the Magento store’s performance.

8. Combine CSS/JS Minification

Using advanced configurations in Magento, you can combine JavaScript and CSS files. This will significantly reduce the download time since it is easier and faster to upload 1 file instead of numerous JS and CSS files. Please note that combining Java scripts can cause problems that need to be resolved in the future, but in the end, it certainly needs to be done.

9. Stimulate Page Resources Downloading

In addition to all the previous points, stimulating the page resources downloading is also essential. 

To carry this out:

  • Assure that to enable the HTTP compression
  • Consider the image optimization. The image compression extension for Magento with a built-in optimization process will surely support it.
  • Minify the JS, HTML and CSS content.
  • Use the Content Delivery Network.
  • Transfer the JavaScript to the 
  • Move Javascript to the end of the page body.

10. Turn on file Compilation 

Magento has a compilation function, which sometimes gives a performance increase of up to 50%. By default, Magento application files are viewed in a specific order each time the page loads, which leads to a large load on the file system. The Magento compiler reduces the load by copying all files to a single directory and also caches those that are used more often.

11. Automatic Scaling 

Nowadays, some hosting companies offer automatic capacity scaling. The server itself allocates power for the website when it is actually needed. Scaling server resources occurs up and down in accordance with the conditions of traffic in real-time. So if, for example, you have more traffic during the holiday season, auto scaling will add additional servers to handle traffic when you have less traffic, this will reduce the number of servers accordingly.

Let’s discuss your project needs to accelerated your online store!

Concluding Remarks

Website optimization decides its success. We can say that the highly performed website improves the website revenue and sales. The best part so that it induces happiness to the visitors and its potential customers. 

On the contrary, the less optimized website does not engage the visitors, even though it lets them run away from the website. And, that is a big loss to the sales and customer retention rate. Hence, it is very much important to optimize Magento 2 performance.

Here, in this article, we have mentioned the best tips to optimize the Magento 2 performance. We advise you to implement them and experience the difference!!

We hope you liked this piece of article. If there are some queries and suggestions, then let us know in the comment section below. We are here to help you out!!

Thanks for reading!!