Make Your Magento eCommerce Store Ready For Holiday Season
As the summers fly by, it’s time for the holiday season. And customers are restlessly looking forward to it. Hence, merchants need to optimize their sites to meet customer demands and deliver memorable shopping experiences throughout the holiday season.
Is your Magento eCommerce store prepared for the increased holiday traffic and meeting customer demands?
Being experienced Magento developers, we know the sellers seeking expert assistance to get their websites ready for the holiday season.
Of course, you would like to attract a large audience and make the most of it. Magento eCommerce store optimization is crucial to achieving this. It’s not enough, however, because effective marketing strategies are needed to attract more customers.
Researchers at the Magento Intelligence Group have found that sellers gain an additional 59 percent of new customers during peak seasons. The traffic is unquestionably high for any new website. Hence, you need to ensure that your company website can handle the traffic that comes in.
All in all, the holiday season brings a lot of new opportunities for boosting sales and revenue. Hence, we’ve put together this checklist. Magento store owners can learn how to test and improve their store’s performance during peak season.
How to Make Your Magento eCommerce Store Ready for Holiday Season?
1. Optimize Website Load Speed
Magento platform can be the choice for designing any eCommerce store. Many Magento elements can be easily customized and can compete with other platforms such as WordPress or Shopify.
However, Modules like CSS or JS that are not optimized need to be identified. Aside from that, the coding hassles can impact page speed and load times. If you want a profitable holiday, you’ll need to fix all these problems and optimize the site for better performance.
In case your website shows any indications of performance hassles or loads slower than expected, think about how you can improve it before the holiday season arrives. Performing website load tests is essential. Alternatively, you can get in touch with the hosting company before you begin. Here, working with Magento developers can help you better identify potential problems and how to resolve them.
In addition, it’s important to know that metrics such as user engagement and website load time affect PPC performance. Page load times are also monitored by other key metrics such as time on site and bounce rate.
All in all, a fast website increases the impressions and the PPC. Moreover, load time has also been shown to have a positive and negative impact on SEO. . Hence, optimizing page load speed is crucial for a successful Magento eCommerce site.
To explore more, you can visit our blog regarding the Magento 2 store performance optimization practices!
2. Optimize the Site for Security
When it comes to the overall performance of the site, securing your eCommerce store is always a top priority, especially during peak season. It’s important to upgrade to the latest version of Magento and apply security patches if you have not yet done so.
We have encountered several sellers in the last many years who ignored the security significance or bug patches. Businesses that refuse to update or ignore security patches are only setting themselves up for bigger problems.
Merchants may also lose potential customers as a result of data breach risks and security expenses. Make sure your site is up-to-date if you don’t want it to be the next target failure. Aside from that, get the security patches done at the earliest.
3. Improve Payment and Shipping Methods
The holiday shopping season is the time when consumers expect to receive discounts, gifts, and other incentives. A well-defined shipping strategy is necessary to keep things simple. And it can be simplified by implementing the right approach. This will help to alleviate customer and brand concerns about orders arriving on time.
For establishing the effective approaches for your online Magento store, perform thorough market research. Furthermore, examine the customer base, their geographic location, and their trust-payment choices. Also, make use of Magento 2 Shipping Extensions to make the most out of your eCommerce store.
4. UX/UI Optimization
Customers’ dissatisfaction remains high during the holiday season as well, as the site traffic is at its peak. This is because everyone is in a hurry to finish their shopping during the holidays.
The website should be simple to operate, and conversion blockers should be eliminated from the site. During peak hours, bounce rates are higher because people are looking for deals and discounts.
Then, optimize pages that aren’t performing well, and make sure the page load times are optimal. Lastly, keep the product offerings current to avoid high bounce rates on the site.
Identifying the pages with the lowest bounce rates in Analytics is another way to improve underperforming landing pages. Examine ways to increase customer satisfaction. Of course, a more in-depth review of the shopping experience would be beneficial for optimizing the experience. The Google Analytics review, on the other hand, reveals several other valuable opportunities for improvement that you can take advantage of.
- Maintain product descriptions, catalog images, inventory, etc
- The best-selling products should also be easily accessible from landing pages and categories
- In addition, make your upsells and cross-sells relevant to each other’s products
5. Website Optimization for Holiday Keywords
Every business owner must market their eCommerce store digitally to increase sales and reach a wider audience. These keywords are used a lot more frequently during the holiday season than at any other time of the year. These keywords mostly involve offers, offers, best sales, etc. In addition, the multi-channel strategy should keep this in mind.
When it comes to optimizing your eCommerce store, it’s crucial to keep up with the latest hashtags and keywords. Do not forget to update URLs, content, metadata, and image alt tags on the relevant pages.
Additionally, you can use the tools like Google Trends and Google Keyword Planner to determine and list down the trending and most relevant keywords. However, the best way to optimize your website is to hire a digital marketing expert.
6. Take Advantage of Retargeting
For customers, switching from one site to another is a no-brainer in a highly competitive market, especially during the holiday shopping season. So it’s crucial to connect with the target audience. If a user quits the site without making a purchase, it’s a loss for the company. Of course, you’ve made an effort to attract these customers to your Magento 2 store.
As long as your customers are engaged with your business, they’ll continue to see your ads on social media and other websites they visit. A higher CTR can be achieved by retargeting.
From high bounce rates to abandoned cart rates, retargeting can help you recover it all. Your holiday deals can also benefit from dynamic audience retargeting when combined with special sales or discounts.
7. Exit Popups Can Benefit
Pop-Ups, when applied correctly, helps in boosting the mailing list and engaging visitors on social media. You may not want to display popups regularly but everything just changes for the holiday seasons. Alluring popups with the right content can help in making the visitors leave their email ID with you. Furthermore, it makes it easy to use for marketing purposes. As everyone looks for discounts and you can pop up attractively.
8. Create and Optimize “Thank You” Page
You can use the Thankyou page as a way of strengthening the new customer relationships that you’ve built. You can use coupons to entice customers to sign up for your newsletters so that you can keep them informed about the best holiday deals.
Instead of struggling with it, you can take advantage of the Magento 2 extensions that are available.
Any eCommerce business that wants to take advantage of this season’s traffic increase must make all these recommendations a top priority. Each vertical has its distinctions, which should be taken into account when making a decision.
Magentofx also helps eCommerce businesses prepare for the holiday season in a variety of ways.
- It performs on-page and off-page SEO and maintains a consistent approach to both of them
- Check to see if your store offers a seamless shopping experience, including faster checkouts
- Effectively uses various sales channels
- Examines the previous year’s results to develop a digital marketing plan for the current year’s efforts
So, now is the time to get your Magento store ready for the holiday season!